What Is Etsy?

Etsy is an online marketplace that connects sellers with buyers. It is primarily used for selling vintage items, handmade goods, art, and crafts.

Learn how to open an Etsy shop and begin selling.

Etsy is an online marketplace where vendors can connect with buyers. Sellers on Etsy typically sell a variety of handcrafted or vintage goods

Products sold on Etsy include:

  • Arts
  • Crafts and crafting supplies
  • Jewelry
  • Paper goods
  • Housewares
  • Artisan foods
  • Small-batch cosmetics
  • Handmade personal care items
  • Clothing and accessories

Many artists sell digitally downloaded items, such as art prints, stationery designs, planners, or other printable documents.

Vintage items must be at least 20 years old to qualify. Vintage items sold on Etsy include costumes, clothing, accessories, jewelry, photos, housewares, games, books, and toys.

How Etsy Works ?

Selling on Etsy is simple and straightforward. However, it requires regular work and attention on the part of the seller to create listings that are searchable and appealing, as well as to provide good customer service.

  1. Plan: If you're crafty and considering Etsy, you probably already have items in mind you want to sell. If you're not sure, browse Etsy to see the creative goods being sold. Start with a single type of item for easier marketing and organization. As your Etsy business grows, your offerings can too.
  2. RegisterCreate an Etsy account and choose a username. Select a profile picture, write a bio, and fill in all remaining setup fields. Read all the terms of service and policies.
  3. Open: Once you have an Etsy profile, navigate to Sell on Etsy (located to the right of the search bar on any Etsy page) to open a shop. Select your language, country, currency, and shop name. To appeal to customers, you will want to have a professional user photo or logo, as well as a shop banner.
  4. Research: Most buyers on Etsy use search to find stores and listings, so you will need to use SEO best practices to show up in search results. Your store description, bio, listing titles, tags, and product descriptions should all use appropriate keywords.Take time to research similar products so you know which keywords to target. You should also research price points for similar listings to inform how you price your items.
  5. Stock: Once your store is set up, it's time to create listings. Include high-quality photos. Put your research to good use to create searchable listings with enticing descriptions. Set prices to cover the cost of supplies, as well as your time and your listing and shipping fees. 
  6. Sell: Monitor your account to see what kind of traffic you get. If customers aren't finding your products, you may need to revise your listings with new keywords or photos to increase sales. You might want to consider ads for specific keywords to drive traffic to your listings.
  7. Ship: Etsy buyers can leave reviews about you as a seller and the quality of the product. For the best ratings, provide professional customer service that includes information about how quickly the item is shipped and a way for the customer to get in touch with you if there is a problem.


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