What is Hootsuite?

There are plenty of social media management platforms on the market, but what is Hootsuite and what can it do for social teams? 

Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role.

With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.

There are several different plans to choose from, from a single user plan up to a customized enterprise account that’s suitable for much larger organizations.

Social media scheduling

Let’s start with the basics.

It doesn’t take a genius to work out that the timing of social posts is important. If you’re tweeting when your audience is offline, the chances of them seeing your post is pretty low. Meanwhile, if you tweet ten things at once you’re probably going to clog peoples’ news feeds and you’ll promptly lose followers.

The best way to go about timing your posts appropriately is to use a solution that helps find the best times for you.

With Hootsuite, it’s a simple process. You simply click ‘New post’, select which accounts you’d like to post from, add the text and any appropriate media, then hit “Schedule for later.”

 The post will then be added to your stream of scheduled posts, which you can view alongside other ‘streams’ of things, like your owned tweets, @mentions, and new followers.

Social media monitoring

Streams of new mentions, followers, and likes can help you keep up to date with what interactions with your social media accounts, so they make monitoring multiple accounts and different kinds of interactions easy for community managers.

These streams allow for all mentions, across multiple platforms, appear in one place. Streams are unlimited and customizable, so you can keep track of what’s important.

Here’s an example of some streams we have set up, showing our latest tweets, our latest LinkedIn company updates and our latest Facebook mentions side-by-side.

Social media analytics

Hootsuite offers a number of inbuilt analytics functionalities.

You’ll quickly be able to look at performance over time and compare different time periods for each of the social media accounts you’ve got plugged into the platform.

For example, here’s a peek at @Brandwatch performance in January. We increased our number of owned tweets, got 126 new followers and boosted Twitter engagement compared to December.



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