What is an ads account?

A Twitter Ads account is how you can set up, run, and analyze Promoted Ad campaigns on Twitter. You must sign up for a Twitter Ads account at ads.twitter.com, after which you'll have a Twitter Ads account in addition to your organic account.

Your Twitter Ads account is linked to the handle you create it from. For example, if you have a personal Twitter account and a business Twitter account, log in to your business Twitter account and go to ads.twitter.com. From there, you can sign up for Twitter Ads and promote content on behalf of your business Twitter. Ads will show up as being "Promoted" from the handle of your Twitter Ads account.

Keep in mind there is no difference in the account creation process for Twitter accounts for personal use and Twitter accounts for business use. The difference is how you decide to use your Twitter account. 

In order to create a Twitter Ads account, your Twitter account must comply with rules and policies

1. Go to Twitter.com.

2. Log in to the account that you want to promote Tweets from. This is the handle that your Twitter Ads account will be created for.

3. Once logged in, go to ads.twitter.com.

4. You'll be able to choose between two promotion options:

  • I want to automatically promote my Tweets. This option will lead you to sign up for Twitter Promote Mode, our automatic promotion program. 
  • I want to launch a Twitter Ads campaign. This option will lead you to set up and manage our objective-based campaigns

5. Select your country and time zone. Select the country whose currency you'd like to be billed in, and the time zone you'd like your campaign results to show up in. You cannot change these values once you've created your account.

6. You'll be brought to the campaign setup form or Twitter Promote Mode setup, depending on your choice at step 4.

7. Enter your billing information to complete your ads account and start your campaign.



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